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"GREATNESS DOESN'T JUST HAPPEN" Jennifer Thompson is a 11 x IPF World Powerlifting Champion plus more in other federations and holds the world record of 145.5kg in her weight category for bench press. Click the video below to hear what powerlifting means to Jen...    WHAT IS "DEMAND GREATNESS"? Demand Greatness is more than just a phrase; it's a mindset, a lifestyle, and a call to action. It's about setting high standards for yourself and refusing to settle for anything less than your best. It's about challenging the status quo, embracing challenges, and continuously striving for improvement in all areas...

Looking for some inspiration? Not sure where to start or just want some more info about some of our products? Our team may be small but we are packed full of knowledge. Check out our team’s top picks as well as some little hacks along the way! Name - Emelia Powerlifter? - Yes! 84kg+ Class Favourite Product: Script Joggers “The Script Joggers are sooooooo comfortable and the Foggy Navy colourway is perfect for me. What I love about the script range is the oversized fit and the comfort of the fit. Sometimes I find the Defy Joggers hug too close to...

IPF WORLD CHAMPS IS UNDERWAY! 🌍   It's that time of the year again and a HUGE good luck to the whole A7 Family competing this week. Check out below for the full lowdown on how you can support those lifting ❤️ 💪 Tuesday 18th June 7pm EEST   🇭🇺 Enahoro Asein - Nominated 3rd in the 83kg class, Ena will be battling it out for the top spot in a hotly contested class. With his huge deadlift, we've seen attempts of 399kg for the win in the past. This year, will we see a Hail Mary that will pay...

A7 PAL Lever Belt features a sleek design with an engraved A7 logo. The new Pioneer Adjustable Lever, PAL, buckle allows you to quickly adjust the tightness of your belt in 0.5 inch or 1.25 cm increments for a perfect fit. PAL allows up to 2” of adjustability before needing to use a screwdriver to adjust the backplate setting on the belt. These half-inches are what separates the best from the rest. We know that body weight fluctuates, it is as simple as that. The PAL adjustments mean no more trying to squeeze yourself into a smaller size than you...